Rachel Collins
Project ScopeThe mini glowup: two brand strategy sessions, brand identity mini, brand guidelines mini, semi-custom website, copywriting editing.
The ClientRachel - high performance psychology coach for athletes.
The OutcomeRachel is a high-performance psychology coach for athletes. She helps them conquer adversity, manage anxiety, and build a winning mindset to perform at their best - even when faced with unexpected setbacks.
Rachel’s old branding missed the mark. The name was off, the visuals didn’t connect, and the messaging was too vague. She knew it wasn’t cutting through—and that’s when she came to me for a complete rebrand.
We dug deep into her audience’s struggles and aspirations, crafting a brand that truly clicks with athletes. By weaving in Rachel’s story, we positioned her as the ultimate expert in her field. The result? A bold rebrand and a website that exude focus, grit, and strength—perfectly mirroring the sports world and resonating with her athlete clients
