Adele Kamel Whitley
Project ScopeThe complete glowup: brand strategy, brand identity, custom website, copywriting & photographic art direction.
The ClientAdele - life transformation coach.
The OutcomeAdele is a life transformation coach for high achievers—those who, on paper, have it all: the degrees, the successful career, the seemingly perfect life. But deep down, they’re still searching for that elusive something that feels missing.
Adele reached out to me for a website. She hadn’t needed one before and wasn’t in a rush, but when she came across my LinkedIn profile, she knew I was the designer she had been searching for (her words, not mine).
Together, we dove deep into understanding her target market and crafted a strategic brand they would truly resonate with. The result? A stunning rebrand and website that mirrors Adele’s mission and values. Her new site feels like an invitation—welcoming, genuine, and personal.
