BUDGET FRIENDLY OFFERThe Mini Glowup
Do you feel like your website and branding are a bit... meh? Do you cringe every time you think about sending potential clients to your DIY site? Let’s change that in just 6 weeks.
It’s Spring 2025 and your business is thriving like never before…
PICTURE THIS…You’ve got a fully booked roster of dream clients and inquiries flooding your inbox daily. Your website is the kind that makes people stop and say, “I need to work with this coach, NOW.”
You’re being invited to speak on podcasts, at events, and featured in industry publications. All because your brand screams expert and you’re finally getting the recognition you deserve.
Client attraction? Easy. No more hustling or discounting to fill spots – dream clients come to you, and you get to charge what you’re worth without wondering “Is anyone really gonna pay this?”
The best part? You’re finally running your business on your terms—working with clients you love. Making the kind of impact (and income) you’ve always dreamed of.
A LITTLE BACKGROUND STORYI’ve been in your shoes…
When I started my online business, I was a virtual assistant scrambling for clients, I offered every service under the sun, charged crazy cheap rates, but still my inbox was empty.
I slapped together a DIY website and took on whatever clients I could get. Honestly? My business was a hot mess.
It wasn’t until I cracked the code of branding and built a strategic website that everything shifted.
Suddenly, clients were coming to me. I was fully booked with dream clients, charging what I knew I deserved, and no longer scrambling for every opportunity.
My brand spoke for itself, and my website? It became my 24/7 sales assistant.
This is what I want for you. It’s time to stop stressing and start thriving with a brand that positions you as the go-to expert and a website that makes sales whilst you sleep.
It’s time to ditch your messy DIY website that’s doing nothing to convince anyone to work with you.
LET'S GET REAL FOR A SEC...You know your online presence needs some love, but time is tight, tech isn't your thing, and let's be real—you’re no designer. You dream of having a website you absolutely LOVE—one you're excited to show off, a site designed to lure in the right people and get them hitting that "work with me" button without a second thought.
You'd love to hire a pro to give your business the makeover it desperately deserves, but you're worried your budget won't stretch that far. Well, don’t sweat it—I’ve got just the thing for up-and-coming coaches and solopreneurs like you who need an modern rebrand and new website that gets you booked ASAP.
What you’ll get in this package…
INCLUSIONSHere is a detailed breakdown of everything included, so you know precisely what to expect from start to finish. From stunning visuals to strategic guidance, every piece has been crafted to help your business stand out and attract the right clients.
2x Brand Strategy Sessions (worth €600)
Brand strategy is all about clarity. In these two power-packed sessions, we'll dive deep to truly understand who you're here for and exactly what you need to do, say, and embody to draw those people straight to your business.
Deliverables
A mini brand strategy guide that lays out all the juicy details about your target market and where your business is headed.
Two 1:1 Workshops
Find Your Focus: I'll help you confidently nail down a niche that you absolutely LOVE and that the market is craving.
Demographic Deep Dive: Let’s get to know your target market on the deepest level, uncovering everything about them so we can figure out how to lure them in.
Brand Identity Mini (worth €1,000)
This is where your brand's look comes to life with your logo, colours and fonts. I always design with your target market in mind to make sure your visual identity not only resonates but also lures them straight into your business.
Deliverables
(1) Primary logotype
(1) Submark
Colour palette
Typography
Final design files
Brand Guidelines Mini (worth €400)
This mini document is like a visual cheat sheet for your brand—a compact but essential guide that keeps your brand looking polished and professional across the board. It includes everything you need to maintain consistency: your colour codes, typography styles, logo usage, and all the little details that tie your brand together. Think of it as your creative compass, ensuring your visuals stay on point no matter where or how they're used.
Deliverables
A beautifully designed, easy-to-follow mini Brand Guidelines PDF
Semi-Customised Squarespace 7.1 Website (worth €2,000)
I've crafted four sleek Squarespace 7.1 templates for you to choose from as the starting point for your website. With your new branding, I'll "restyle" one of these templates to perfectly match your vibe.
The foundation stays the same, but each website will be unique based on your new branding.
If you're after a completely customised website experience, be sure to check out my other package, The Complete Glow Up.
Deliverables
Squarespace 7.1 website built from one of the templates below
Mobile responsive design
Connecting social media accounts
Domain mapping (requires access to your domain registrar)
Detailed built-in website analytics
Pre-recorded training videos showing you how to use and update your new site yourself
Copywriting Editing (worth €1,000)
Powerful copy and stunning design go hand-in-hand. For this package, you'll handle the initial copywriting—I’ll let you know exactly what I need and share some handy resources. Then I'll take what you've got and give it that extra polish to make sure it captures your target market in the best way and positions you as the expert you are.
Inclusions
One round of editing for your website’s copy, refining your words to perfection.
Guidelines and resources to help you craft magnetic messaging that captivates your audience and compels them to take action.
7-Day Post-Launch Email Support (worth €500):
Get peace of mind with a full week of email support after your website goes live. Whether it’s troubleshooting technical hiccups, answering questions, or making sure everything works seamlessly, I’m here to ensure your launch is smooth and stress-free. Think of it as having a safety net while you settle into your shiny new online space.
Choose from the following Squarespace Templates:
Choose one of my beautiful templates as your starting point, and I'll work my magic—customising it with your unique logo, colours, fonts, messaging, and imagery to bring your brand and website to life like never before.
MAYRA - FOUNDER OF MOVE BEYOND“Everything changed after I started working with Elle! The results have been remarkable, I now attract dream clients and they come to me because they see me as the solution to their needs!!! My message around what I offer is now crystal clear…having them articulated in such a clear and impactful way has made a world of difference and as a result, I’ve seen a significant increase in leads from my website compared to before.”
LOUISE TJERNQVIST - FOUNDER OF TRUE“Since working with Elle, I’ve experienced significant changes and results in my business. I’ve gained way more clarity about my target demographic and was able to confidently niche my business to cater specifically to this market. This change alone has resulted in a remarkable increase in my bookings, with a growth of 2-3 times.”
The Mini Glowup will help you…
HOW DOES THIS SOUND?— Stop stressing about where your next client is coming from and start waking up to those “your €5k invoice has been paid” notifications on the regular.
— Show off a sleek, professional website that actually speaks to what you do and grabs the attention of your dream clients—no more cringing when you send people the link.
— Sell with ease, knowing your website is working overtime as your 24/7 sales machine.
— Finally have the time and confidence to work on your business, launching those dreamy ideas like retreats, memberships and more.
Timeline
6 weeks
WOW, WHAT?!ARE YOU IN?Investment
32,500 SEK / €2,850 +VAT
Payment plans available
PAY IN FULL AND YOU’LL ALSO GET THE FOLLOWING:Limited-Time Bonuses worth €598
4x Personalised Instagram Carousel Templates (worth €399)
Make your Instagram feed stand out with custom, on-brand carousel templates that are not only sleek and consistent but also designed to grab the attention of your dream clients.
1x Branded LinkedIn Banner (worth €199)
Elevate your LinkedIn game with a professional, branded banner that keeps your profile looking sharp, consistent, and impossible to ignore by the clients you want to attract.
Are you in? Book a call with me to get started.
Frequently
Asked
Questions
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Speedy Turnaround: We'll revamp your branding and launch your stunning new website in just four weeks.
Budget-Friendly: Perfect if you're not ready to invest big bucks but still want a professional look.
Semi-Custom Design: You'll choose from my beautiful templates, and I'll customize it with your logo, colors, fonts, and imagery.
Focused Branding: We'll have two intensive brand strategy sessions to nail down your niche and understand your target market.
DIY Copywriting: You'll handle most of the copy, but I'll tweak it to make sure it shines.
Ideal For: Newer coaches or solopreneurs who offer up to three services and need a quick, effective solution without the hefty price tag.
In-Depth Process: A comprehensive 14-week journey where we dive deep into your brand strategy.
Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch—no templates here!
Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.
Professional Copywriting: I'll handle all the copy for your website, making sure it's compelling and conversion-focused.
Ideal For: Established coaches and service-based businesses ready to scale to six figures and beyond, who want a high-end, bespoke experience.
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I’ve crafted plenty of websites over the years, and trust me, the most effective ones are streamlined and to the point. But if you’re feeling like you need more, we can duplicate up to one page at no extra charge.
Need something custom? No worries, we can create a new page from scratch for an additional €300.
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It's never too early to start building a strong foundation. In fact, starting with a clear brand can save you time, money, and effort in the long run. It ensures you attract the right clients from the get-go and sets the tone for all your future business endeavours.
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If you feel like your current brand doesn't resonate with your target audience, if you've outgrown it, or if you’re just craving MORE from your business, it's time for a rebrand. A fresh brand can invigorate your business, attract new clients, and re-engage existing ones.
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That's perfectly okay! Part of my branding process involves deep diving into your business goals, strengths, and ideal clients. I'll help you discover and define your niche (aka your focus), ensuring your brand speaks directly to those you aim to serve.
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Branding is an investment in your business's future. While it's hard to quantify the exact ROI, a strong brand can lead to increased trust, higher client retention, more referrals, and the ability to charge premium prices. Over time, these benefits can significantly outweigh the initial investment.
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Yes, I offer 3, 6 or 9-month payment plans. We can discuss this in our discovery call.
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The discovery call is a chance for us to get to know each other and see if we’re a good match.
It’s an informal chat and we will talk all about your business, where you’re currently at and your goals.
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Yes.
You’ll need to secure a domain name for your business if you don't already have one.
You'll need website hosting, and again, Squarespace offers hosting plans that start from 175 SEK per month.
When it comes to images, you can find some free stock photos, but if you prefer custom imagery for your website, you'll need to source and purchase them separately. If you're interested, I can provide a recommendation for a photographer who can arrange a photo shoot for your needs (Stockholm-based clients only).
If you plan to integrate Acuity Scheduling into your website for managing client bookings and payments, there will be an extra cost involved.