For coaches and service providers who are at the heart of their business, and need an online presence that makes their expertise, personality, and value impossible to ignore.
Strategic websites and branding for coaches
4+ years designing for coaches
Trusted by 50+ international clients
Former Squarespace Nordic Circle Partner
Does this sound a little familiar?
Your business has evolved… but Your website still feels like an older version of it.
You’ve refined your offers, built real experience and become much better at what you do, but your website hasn’t quite caught up.
Maybe it still sounds like an older version of you. Maybe it looks polished, but could belong to almost anyone in your industry. Or maybe it simply hasn’t brought you an enquiry in months.
So you compensate. You over-explain your value, rely heavily on referrals and create more content to prove your expertise. And when the right client lands on your site, you’re left wondering:…“Will they actually understand why they should choose me?”
Because when you’re at the heart of the business, people aren’t just buying a service. They’re buying into your expertise, your approach, and the way you get results.
Your website needs to make that obvious… quickly.
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“I’ve seen a huge increase in bookings (I’m now getting around 2-3x more than before) and client enquiries!”
LOUISE — FUNCTIONAL HEALTH PRACTITIONER
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“Within a few weeks of launching my new website, I started receiving consistent leads.”
ANGELLA — THERAPIST FOR NEURODIVERGENTS
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“Within two weeks of launching the new site, I had two discovery calls booked THROUGH THE SITE.”
SOFIA — WELLBEING & PERFORMANCE COACH
Recent Work
WORK WITH ME
THE OBVIOUS CHOICE INTENSIVE
DONE-WITH-YOU
A focused strategy sprint to uncover what’s weakening your website across clarity, trust, differentiation and conversion, so you know exactly what’s working, what’s costing you enquiries and what to fix next.
web in a week
DONE-FOR-YOU
In one focused week, I bring your positioning, messaging, branding, copy and website together into one strategic online presence that reflects the level of your business, builds trust quickly and makes it easier for the right clients to choose you.
SIGNATURE OFFER
Build a Homepage That Makes You the Obvious Choice
DO-IT-YOURSELF MINI COURSE
12 concise lessons, practical worksheets and a copy wireframe to help you build a clearer, more persuasive homepage.
THE OBVIOUS CHOICE framework ©
The 4 things a high-converting website gets right:
1) clarity
Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).
2) TRUST
Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.
3) DIFFERENTIATION
Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
hey you, i’m elle
British brand and SQUARESPACE website designer. Stockholm-based since 2018. Professional over-thinker of websites.
I work with established coaches and service providers where you are a huge part of why clients choose the business. Your expertise, personality, perspective and way of working matter, which means your website can’t simply list your services and look nice. It needs to make all of that value obvious to someone who has never met you before.
That’s where I come in. I bring strategy, messaging, branding and web design together so your online presence doesn’t just represent what you do, it helps the right people understand why they should choose you.
Since 2022, I’ve helped 50+ coaches and service providers turn websites they had outgrown into clear, strategic online homes that generate enquiries, strengthen their positioning and finally feel like an accurate reflection of the business they’ve worked so hard to build.
Free website audit
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Free website audit 〰️
free 5-minute website audit for coaches and service providers
Your website might look professional and still be making it difficult for the right clients to understand your value, trust your expertise or choose you.
Take the free Website Audit to uncover your biggest website gap and receive personalised recommendations showing what to focus on first. In under five minutes, you’ll discover whether clarity, trust, differentiation or conversion is quietly holding your website back.