Strategic website design + ongoing marketing for established coaches and service providers.
Make it obvious why you’re worth choosing.
Trusted by 50+ international clients
5+ years designing for coaches
Former Squarespace Nordic Circle Partner
The right people should find you online and think, “Yep. This is who I want to work with.”
Your clients already know how good you are. But someone discovering your business for the first time only knows what your website and marketing show them.
Maybe your website still reflects an older version of your business, perhaps referrals are doing too much of the heavy lifting, or your best ideas, client results + offers aren't getting the attention they deserve.
I help you close that gap through strategic website design and ongoing marketing. So whether someone finds you through a referral, a LinkedIn post or a Google search, they can quickly understand what you do, see what makes you different and feel confident taking that next step.
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I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and client enquiries!
“I finally feel confident about how I present my business online. Elle is super knowledgeable, strategic, and supportive, and the impact she can make on your business is well worth the investment.”
LOUISE — FUNCTIONAL HEALTH PRACTITIONER
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Within just a few weeks of launching my new site, I started receiving consistent leads, and every single one has become a paid client.
“My calendar is now fully booked for the year, and I’ve been able to increase my prices without any slowdown in enquiries.”
ANGELLA — THERAPIST FOR NEURODIVERGENTS
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I’ve seen steady growth in awareness around my business, and more people are finding and following the brand online.
“Elle has made it possible for me to stay visible online. Having her support makes it possible for me to keep showing up consistently without it becoming another thing on my plate.”
AMELIE — ARCHITECT & INTERIOR DESIGNER
WORK WITH ME
Two ways to help the right clients see your value and choose you, whether your website needs to catch up with your business or you need someone to keep your marketing moving.
01 - BUILD THE FOUNDATION
web in a week
DONE-FOR-YOU BRANDING & SQUARESPACE WEBSITE DESIGN
For when your business has grown, but your website is still reflecting an older version of it.
In one focused week, I bring together positioning, branding, copy + Squarespace design to create a website that shows people the level you're operating at and gives the right clients a clearer reason to enquire.
02 - KEEP YOUR MARKETING MOVING
ONGOING MARKETING PARTNERSHIP
LONG-TERM STRATEGIC + CREATIVE MARKETING SUPPORT
For when you're busy doing client work, but know you need to be showing up more consistently to keep attracting new clients.
I help turn your expertise, ideas, client results + offers into marketing that actually gets done, from social content and emails to website updates and campaigns.
Looking for a lighter-touch way to work together?
THE OBVIOUS CHOICE INTENSIVE
For when your website could be doing more to build trust + bring in enquiries, but you don’t need a full redesign.
Build a Homepage That Makes You the Obvious Choice - mini course
A €40 mini-course to help you create a clearer, stronger homepage that gives the right people a reason to keep reading.
Recent Work
THE OBVIOUS CHOICE framework ©
The 4 questions your online presence needs to answer before someone feels ready to choose you.
1) clarity
“Is this actually for me?”
Make it immediately clear what you do, who you help and why it matters.
2) TRUST
“Can I trust this person?”
Show the expertise, client results, proof + personality that make someone feel confident taking the next step.
3) DIFFERENTIATION
“Why should I choose them?”
Make your perspective, personality + approach visible so you’re memorable rather than interchangeable.
4) CONVERSION
“What do I do next?”
Give interested people a clear, easy pathway to enquire, book or buy.
hey you, i’m elle
British website designer + marketing strategist. Stockholm-based since 2018.
I've worked with 50+ coaches and service providers around the world, and one thing I've learnt is that there's often a huge difference between how good someone is at what they do and how well they're communicating that online.
I understand how these businesses actually attract clients. The referrals, discovery calls, high-touch offers, relationships and trust that go into someone deciding to work with you.
So when we work together, I look beyond the design or individual marketing task to understand what makes your business worth choosing. Then I bring the strategy, words, design + implementation together to help more of the right people see it.
Whether we're building your website or keeping your marketing moving, the goal is the same: helping you attract more of the clients you'd genuinely love to work with.