You’ve already built the expertise, results + reputation. Let’s make sure the right people can see it.
WEBSITE DESIGN, BRANDING and MARKETING SUPPORT FOR ESTABLISHED COACHES and SERVICE PROVIDERS
Make it obvious why you’re worth choosing.
Trusted by 50+ international clients
4+ years designing for coaches
Former Squarespace Nordic Circle Partner
The right people should find you online and think, “Yep. This is who I want to work with.”
You’ve already built the expertise, offers and client results. The people who work with you know how great you are… but someone discovering you online only knows what you show them.
Maybe your website still feels like an older version of your business, maybe referrals are still doing too much of the heavy lifting, or maybe client work keeps winning and your best ideas, results + offers simply aren’t getting seen.
Imagine instead having people land in your world and quickly get it. They understand what you do, see the proof, connect with how you think and already feel like you’re the person they want to work with.
By the time they enquire, your website + marketing have already done a lot of the convincing for you. That’s what I help you build, and keep visible as your business grows.
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“I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and client enquiries!”
“I finally feel confident about how I present my business online. Elle is super knowledgeable, strategic, and supportive, and the impact she can make on your business is well worth the investment.”
LOUISE — FUNCTIONAL HEALTH PRACTITIONER
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“Within just a few weeks of launching my new website, I started receiving consistent leads, and every single one has followed through to become a paid client.
“My calendar is now fully booked for the year, and I’ve even been able to increase my prices without any slowdown in enquiries.”
ANGELLA — THERAPIST FOR NEURODIVERGENTS
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“I’ve seen steady growth in awareness around my studio, and more people are finding and following the brand online
“Elle has made it possible for me to stay visible online without having to do everything myself. Having Elle’s support makes it possible for me to keep showing up consistently without it becoming another thing on my plate.”
AMELIE — ARCHITECT & INTERIOR DESIGNER
WORK WITH ME
Whether your online presence needs a stronger foundation or you need ongoing support to actually market the business you’ve built, there are two main ways we can work together.
01 - BUILD THE FOUNDATION
web in a week
DONE-FOR-YOU BRANDING & SQUARESPACE WEBSITE DESIGN
For when your business has outgrown your website and you want an online presence you’re genuinely proud to send people to, one that helps the right clients quickly see your value and why you’re worth choosing.
I handle the positioning, branding, copy + Squarespace design from start to finish.
02 - KEEP YOUR MARKETING MOVING
ONGOING MARKETING PARTNERSHIP
LONG-TERM MARKETING SUPPORT
For when you want your marketing to keep moving without it all relying on you finding the time. I support you across social media content, email marketing, website updates, launches + more, depending on what your business needs that month.
Looking for a lighter-touch way to work together?
THE OBVIOUS CHOICE INTENSIVE
For when your website could be doing more to build trust + bring in enquiries, but you don’t need a full redesign.
Build a Homepage That Makes You the Obvious Choice - mini course
A €40 mini-course to help you create a clearer, stronger homepage that gives the right people a reason to keep reading.
Recent Work
THE OBVIOUS CHOICE framework ©
The 4 questions your online presence needs to answer before someone feels ready to choose you.
1) clarity
“Is this actually for me?”
Make it immediately clear what you do, who you help and why it matters.
2) TRUST
“Can I trust this person?”
Show the expertise, client results, proof + personality that make someone feel confident taking the next step.
3) DIFFERENTIATION
“Why should I choose them?”
Make your perspective, personality + approach visible so you’re memorable rather than interchangeable.
4) CONVERSION
“What do I do next?”
Give interested people a clear, easy pathway to enquire, book or buy.
hey you, i’m elle
British brand, website + marketing strategist. Stockholm-based since 2018.
I work with established coaches + service providers who are already really flippin’ good at what they do… but know there’s more inside the business than someone discovering them online can currently see.
Maybe your website doesn’t reflect where your business is now. Maybe your best client results aren’t being talked about enough. Maybe marketing keeps getting pushed aside while you’re busy actually serving your clients.
I help close that gap through strategic branding, websites + ongoing marketing support, so the right clients get a much clearer picture of why you’re the person they should work with.
Since 2021, I’ve worked with 50+ coaches and service providers around the world, from completely transforming how they show up online to staying in their corner long-term and keeping their marketing moving.
Free Notion Planner
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Free Notion Planner 〰️
Free Notion Template
STEAL MY WEBSITE PROJECT PLANNER
Know exactly what your next website needs before you start redesigning it.
If you’re an established coach or service provider and your business has evolved since you built your current site, this is your starting point.
Map out your offers, who you're speaking to, the proof you want front and centre, the pages you actually need + what still needs sorting, all in one fill-in Notion planner.
One sitting. One clear plan. No more “I know I need a new website… I just don’t know where to start.”