Helping established coaches and service providers build an online presence that makes their expertise, value and difference clear, and keep marketing it consistently as the business grows.
Website design, branding and marketing support for coaches and service providers.
Trusted by 50+ international clients
4+ years designing for coaches
Former Squarespace Nordic Circle Partner
Your clients already know how great you are. It’s time your online presence made that obvious.
Your offers are strong, your clients are getting amazing results, and you’ve got far more experience and depth behind what you do than when you first started out.
But someone discovering you online for the first time might not immediately see that.
Maybe your website still reflects an older version of the business. Maybe your marketing is inconsistent because client work keeps taking priority. Or maybe referrals are still doing most of the heavy lifting, while your online presence isn’t doing enough to bring the right people in.
When you’re such a big part of why clients choose the business, your website and marketing need to make your expertise clear, build trust quickly, show what makes you different, and make the next step obvious.
That’s what I help you build, and keep consistent as your business grows.
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“I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and client enquiries!”
“I finally feel confident about how I present my business online. Elle is super knowledgeable, strategic, and supportive, and the impact she can make on your business is well worth the investment.”
LOUISE — FUNCTIONAL HEALTH PRACTITIONER
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“Within just a few weeks of launching my new website, I started receiving consistent leads, and every single one has followed through to become a paid client.
“My calendar is now fully booked for the rest of the year, and I’ve even been able to increase my prices without any slowdown in enquiries.”
ANGELLA — THERAPIST FOR NEURODIVERGENTS
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“I’ve seen steady growth in awareness around my studio, and more people are finding and following the brand online
“Elle has made it possible for me to stay visible online without having to do everything myself. Being fully booked means I don’t always have the time to stay visible myself, so having Elle’s support makes it possible for me to keep showing up consistently without it becoming another thing on my plate.”
AMELIE — ARCHITECT & INTERIOR DESIGNER
WORK WITH ME
Whether your online presence needs a stronger foundation or you need ongoing support to actually market the business you’ve built, there are two main ways we can work together.
01 - BUILD THE FOUNDATION
web in a week
DONE-FOR-YOU BRANDING & SQUARESPACE WEBSITE DESIGN
In one focused week, I refine your positioning, create your brand identity, write your website copy and build your Squarespace site, so your online presence finally reflects the level of your business and gives the right clients a clear reason to choose you.
02 - KEEP YOUR MARKETING MOVING
ONGOING MARKETING PARTNERSHIP
LONG-TERM MARKETING SUPPORT
For when marketing keeps getting pushed aside while you’re busy serving clients. Get ongoing done-for-you strategic + creative support across social media, email, website updates + more.
Looking for a lighter-touch way to work together?
THE OBVIOUS CHOICE INTENSIVE
A focused done-with-you website strategy sprint for when you want expert eyes on what’s weakening your site and a clear plan for what to fix yourself.
Build a Homepage That Makes You the Obvious Choice - mini course
12 short lessons, worksheets + a copy wireframe to help you quickly improve your homepage.
Recent Work
THE OBVIOUS CHOICE framework ©
The 4 things your online presence needs to make you easier to trust, remember and choose.
1) clarity
Making it immediately clear what you do, who you help, what you offer, and why it matters.
2) TRUST
Building confidence in you through your expertise, client results, proof, consistency and the human side of your brand, so the right people feel safe taking the next step.
3) DIFFERENTIATION
Making your perspective, personality and approach visible, so your online presence feels unmistakably like you rather than another version of everyone else in your niche.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
hey you, i’m elle
British brand, website + marketing strategist. Stockholm-based since 2018.
I work with established coaches and service providers where you are a huge part of why clients choose the business. Your expertise, personality, perspective and way of working matter, so your online presence needs to do more than simply look polished. It needs to make all of that value obvious to someone who’s never met you before.
That’s where I come in. I bring strategy, branding, web design and ongoing marketing support together to help you build an online presence that makes you easier to trust, remember and choose.
Since 2021, I’ve worked with 50+ coaches and service providers to strengthen how they show up online, from strategic websites and branding to the ongoing marketing that keeps their expertise visible as the business grows.
Free Notion Planner
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Free Notion Planner 〰️
Free Notion Template
STEAL MY WEBSITE PROJECT PLANNER
Know exactly what your next website needs before you start redesigning it.
If you’re an established coach or service provider and your business has evolved since you built your current site, this is your starting point.
Map out your offers, who you're speaking to, the proof you want front and centre, the pages you actually need + what still needs sorting, all in one fill-in Notion planner.
One sitting. One clear plan. No more “I know I need a new website… I just don’t know where to start.”