Strategic websites and branding for coaches ready to become the obvious choice.
For coaches and service-providers who’ve outgrown their current online presence and are ready for one that attracts and converts more dream clients.
Right now, your website feels a little disconnected from the level you’re operating at.
You’ve outgrown the earlier version of your coaching business, but your website hasn’t caught up. So you hesitate to send people there, you find yourself over-explaining your value on sales calls, and you rely on referrals because your website isn’t pulling its weight.
I promise it’s not because your offers aren’t strong… but because your online presence isn’t making that obvious. So dream clients land, scroll, and leave. They can’t quickly see what sets you apart from the next coach they’re considering.
This is exactly what becoming the obvious choice online changes.
The results speak for themselves:
THE OBVIOUS CHOICE framework ©
The 4 things a high-converting website gets right:
1) clarity
Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).
2) TRUST
Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.
3) DIFFERENTIATION
Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
CLIENT TESTIMONIALS
The Proof Is In The Results
“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and enquiries.”
LOUISE - FUNCTIONAL HEALTH PRACTITIONER
“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”
ANGELLA - THERAPIST
“just two weeks after launching my new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”
SOFIA - WELLBEING COACH
“I booked new coaching clients within days of the website being completed, and within just three weeks of launching, I had signed two new group coaching clients paying for the original investment!”
MARY ALICE - FRACTIONAL COO & COACH
My clients have been featured in:
MY SERVICES
WORK WITH ME
OPTION 1
WEB IN A WEEK (done-for-you)
In just 7 days, your strategy, branding, copy, and web design come together in a premium online home. Built for established service providers who want a site that pre-sells their offers and books dream clients with ease.
OPTION 2
the obvious choice intensive (done-with-you)
In this focused 1-day deep dive, we audit and rebuild your current site’s messaging, layout, and conversion strategy together. Ideal if you already have a website you love, but need expert hands on deck to fix the leaks and start turning traffic into paid inquiries.
OPTION 3
MINI COURSE - Build a Homepage That Makes You the Obvious Choice (diy)
Across 12 bite-sized video lessons and actionable worksheets, you’ll write, structure, and refine every line of your homepage step-by-step. Perfect for coaches who want a budget-friendly way to refine their message, stand out online, and land more clients on their own timeline.
FREE 5-MINUTE WEBSITE AUDIT
What’s stopping your website from generating more enquiries?
Your website might look professional and still be making it difficult for the right clients to understand your value, trust your expertise or choose you.
Take the free Website Audit to uncover your biggest website gap and receive personalised recommendations showing what to focus on first. In under five minutes, you’ll discover whether clarity, trust, differentiation or conversion is quietly holding your website back.
MEET THE GIRL BEHIND THE BRAND
hey, I’M Elle
British brand and website designer. Stockholm-based since 2018. Professional over-thinker of websites.
I work with coaches and service providers who are already great at what they do, but whose online presence hasn’t kept up with the level they’re now operating at. My role is to bring strategy, messaging and design together so everything finally works as one, and actually supports the business you’ve built.
Since 2022 I’ve helped 50+ clients turn their websites into something they’re proud to share and confident sending people to, with sites that don’t just look good, but consistently turn visitors into clients.
11,000+
Followers on LinkedIn
4+ years
Designing for coaches and service providers
500+
Discovery calls booked for clients via websites