HEY, I'M ELLE.This is where strategy meets standout design. I don’t just make your brand look pretty, I make it work hard for you.
I know what it’s like to feel stuck—knowing you’re meant for more but not quite sure how to get there. When I first started, I played it safe, calling myself a virtual assistant instead of owning my expertise as a designer. I thought if I just worked harder, things would fall into place (spoiler…they didn’t).
I was doing everything—hustling, posting, tweaking my offers—yet clients weren’t lining up. I knew what I offered was valuable, so why wasn’t my business taking off?
The truth? My personal brand was a mess. My online presence was scattered, my messaging was unclear, and I had zero strategy. I blended in instead of standing out.
It wasn’t until I cracked the code on branding and built a strategic online presence that everything changed. That’s when clients started coming to me instead of me scrambling for them. I was finally charging my worth, attracting dream clients, and—most importantly—I had a brand that reflected who I actually was.
And now? I want that for you.
YOUR DREAM BUSINESS IS CLOSER THAN YOU THINK...Why should you work with me?
Your brand isn’t just a logo, a colour palette, or a fancy website—it’s an experience. And if you want to be remembered, you need more than just aesthetics. You need strategy.
I dive deep into your brand’s DNA to uncover what makes you irresistible. With a mix of sharp strategy and modern, eye-catching design, I craft brands that don’t just attract attention—they hold it.
This isn’t about trendy fluff or a quick surface level fix. This is about building a brand that works for you—one that speaks to the right people, sets you apart, and makes it effortless for your dream clients to say, yes, I need this!
Whether you’re launching, rebranding, or refining, I can help you create an online presence that attracts, converts, and grows.
How I got here…
I graduated with a first-class BA (Hons) in Textile Design from the University of Brighton, then my partner and I moved to Stockholm as I was offered an internship at H&M.2018
I launched my second business, a creative studio called Studio LEK, with two of my closest friends. It’s where I run my branding and web design business and also host creative workshops and events.2024
2019
I landed a full-time gig as a Junior Print Designer at H&M, where I created a variety of prints and graphics for their Divided youth concept.
2021
I decided to pivot out of fashion into graphic design, landed a new job… but unfortunately I got laid off and I suddenly found myself unemployed, wondering what on earth to do next.
2022
I started my business as a virtual assistant at first (didn’t quite have the confidence to call myself a brand designer). It was tough, I made plenty of mistakes, but I’m so glad I took the leap.
2023
I dove into brand strategy, web design, and marketing, and finally found the confidence to drop the “virtual assistant” label. I honed in on what I’m really great at—building strategic brands and websites—and focused on helping service providers and coaches.
INTERESTED IN WORKING TOGETHER?Browse my services
-
Design in a Day
MINI STRATEGY + BRAND IDENTITY
In just one power-packed day, get the polished, standout look your business deserves—without the overwhelm, long wait, or hefty price tag.
-
Brand Rebirth
BRAND STRATEGY + COMPREHENSIVE BRAND IDENTITY
This is not just about a great strategy—it's about aligning that strategy with a bold, modern brand identity that sets you apart, reflects all you stand for and attracts your dream clients.
-
The Mini Glowup
BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE
Rebrand and launch a stunning new website that actually converts and you're proud to send people to—in just six weeks, without breaking the bank.
-
The Complete Glowup
BRAND STRATEGY + COMPREHENSIVE BRAND IDENTITY + CUSTOM WEBSITE
For those ready to make a statement. Get everything you need to captivate your audience, create deep connections, and showcase the kind of online presence that turns heads and drives results.