Cross Creations
Project ScopeThe mini glowup: two brand strategy sessions, brand identity mini, brand guidelines mini, semi-custom website, copywriting editing.
The ClientSarah Kim Cross
The OutcomeBefore working with Sarah, she had a deep passion for supporting musicians but felt overwhelmed by the many ideas she wanted to bring to life. She lacked a clear structure and strategy, making it difficult to define her target market and refine her offerings into something truly impactful.
Together, we worked on honing her brand strategy - diving deep into her audience’s needs, desires, and challenges. This allowed us to craft the perfect mix of offerings that truly resonate with the musicians she wants to support. From there, we built a brand and website that not only showcase her work beautifully but also create a seamless journey for her audience to engage with her.
Cross Creations is now a brand with purpose, clarity, and a strong identity - one that reflects Sarah’s mission and makes it effortless for musicians to find the support and community they need.
