Branding Design

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Branding Design — 

MINI STRATEGY & BRAND IDENTITY

DIY branding only gets you so far. If you want to attract premium clients, your brand needs to look the part. No more generic Canva branding, no more second-guessing—just a strategic, professional brand that connects with your audience and helps you stand out online.

In just ONE day, you’ll get:
— A custom logo & brand identity
— Brand colours & fonts that speak to your audience
— Mini brand guidelines for consistency
— Final assets, ready to use instantly

Perfect for coaches and service providers ready to ditch the DIY and stand out—without a drawn-out timeline or hefty price tag.

Timeline: 1 day

Investment: €750—limited availability each month, book now.

COMPLETE BRAND STRATEGY + COMPREHENSIVE BRAND IDENTITY

Brand Rebirth

Your brand has evolved— but has your branding?

This is an impactful strategic rebrand to position you as the expert you truly are—so you can attract high-ticket clients with ease and step into your next level of growth with confidence.

If your current branding feels “fine” but not high-end, it’s time for a transformation. A powerful brand isn’t just about looking polished—it’s about trust, authority, and making your dream clients say yes before they even get on a discovery call.

Brand Rebirth isn’t just a visual upgrade—it’s a complete identity shift. We’ll align your strategy, messaging, and visuals so your brand doesn’t just get noticed—it becomes unforgettable.

What’s included:

— Brand Strategy – strategic deep dive into your audience, positioning and messaging
— Custom Brand Identity – bespoke design that reflects your expertise
— Brand Guidelines – so you stay consistent everywhere
— Customised Instagram Templates – so you can create on-brand posts with ease.

Timeline: 7-8 weeks

Investment: 27,500 SEK / €2,400 +VAT (payment plans available)

MAYRA - FOUNDER OF MOVE BEYOND

“Everything changed after I started working with Elle! The results have been remarkable, I now attract dream clients and they come to me because they see me as the solution to their needs!!! My message around what I offer is now crystal clear…having them articulated in such a clear and impactful way has made a world of difference and as a result, I’ve seen a significant increase in leads from my website compared to before.”

LOUISE TJERNQVIST - FOUNDER OF TRUE

“Since working with Elle, I’ve experienced significant changes and results in my business. I’ve gained way more clarity about my target demographic and was able to confidently niche my business to cater specifically to this market. This change alone has resulted in a remarkable increase in my bookings, with a growth of 2-3 times.”

Website Design

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Website Design — 

BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE

The Mini Glowup

Right now, your website is a barrier to your success. It’s not converting leads, it’s not showing your value, and let’s be real—you cringe when you send it to potential clients.

Now, imagine this: Your inbox is flooded with dream clients eager to work with you. Your brand radiates authority, making it clear you’re the expert they’ve been looking for. They land on your site, instantly understand your value, and are ready to book a discovery call. Your brand does the heavy lifting, freeing you to focus on serving your clients.

The Mini Glow Up is your fast-track to a brand and website that actually works. In just six weeks, we’ll refine your messaging, craft a brand identity that stands out, and build a Squarespace site designed to turn visitors into clients. You’ll start with one of my pre-designed website templates as the foundation for your site, see them here.

What’s included:

— 2x Brand Strategy Sessions – Deep dive into your target market and business direction

— Brand Identity Mini – Logo, submark, colour palette, typography, and final design files.

— Brand Guidelines Mini – A compact visual branding guide for consistency.

— Semi-Customised Squarespace Website – Choose from one of my custom-built templates here as the basis of the site.

— Copywriting Editing – I’ll edit your website’s copy and provide copywriting resources

— 7-Day Post-Launch Email Support – Email support to ensure a smooth website launch.

Timeline: 6-7 weeks

Investment: 32,500 SEK / €2,850 +VAT (payment plans available)

 
BRAND STRATEGY + COMPREHENSIVE BRAND IDENTITY + CUSTOM WEBSITE

The Complete Glowup

You’ve built a successful business, but deep down, you know you’re ready for more. This isn’t just about a refresh—it’s about transforming your brand into a magnet for high-level clients and incredible opportunities.

Your website will become an emotional powerhouse, speaking directly to your audience and leaving them with a burning desire to work with you. With a completely custom brand identity, expertly crafted copy, and a professional custom-built Squarespace site, the Complete Glow Up will position you as THE authority in your field. It’s time to stop settling for ‘good enough’ and own the next level of your success.

What’s included:

  • My signature brand strategy framework will elevate your brand, sharpen your messaging, and supercharge your sales.

    WHAT YOU’LL GET:

    • A rock-solid brand strategy that gives you laser-sharp clarity on your ideal audience and exactly what you need to do, say, and embody to magnetically attract them to your business.

    • Ready-to-use messaging tailored to speak directly to your dream clients, effortlessly pulling them into your brand.

    • Five 1:1 Workshops:

      Find Your Focus
      We’ll pinpoint your core focus area, so you can speak directly to your ideal market with precision.

      Demographic Deep Dive
      Let’s dive deep into the psyche of your target market, uncovering exactly how to speak their language and draw them in.

      Your Brand’s Foundation
      We’ll define your brand’s purpose, vision, and mission, so you have a crystal-clear roadmap to your bigger picture goals.

      Positioning Your Brand & Your Story
      Discover what makes you unique and craft a powerful brand story that resonates deeply with your audience.

      Expressing Your Brand
      We’ll refine your messaging, tone, and brand personality, so you can show up confidently, consistently, and connect with your audience on a deeper level.

  • This is the visual representation of your brand, including your logo, colours, fonts, and more. It's more than just aesthetics - your brand identity should align with your brand's message for a polished and strategic look that resonates with your dream clients.

    Deliverables

    • (1) Primary logotype

    • (1) Submark

    • (1) Wordmark

    • Business cards

    • Curated colour palette

    • Typography

    • Photography direction

    • (6) Social media Canva templates

    • Final design files

  • This is a document that outlines your brand's visuals, tone and elements. It provides instructions for consistent brand representation and includes guidelines for using your new logo, colour, typography, imagery, and messaging. It ensures cohesive and aligned brand communication.

    Deliverables

    • Brand Guidelines PDF

  • Elevate your online presence with a custom Squarespace website that impresses and converts. Strategically designed to attract visitors and convey your true value with flair.

    Deliverables

    • Up to 7 pages (e.g home, service page, about, testimonials, contact, blog)

    • Mobile responsive design

    • Customised contact form

    • Connecting social media accounts

    • Imagery suggestions

    • Domain mapping (requires access to your domain registrar)

    • Detailed built-in website analytics

    • Opt-in pop-up

    • Integration with Acuity scheduling

    • Integration with Weglot for a bilingual site

    • Customised training videos showing you how to use and update your new site yourself

  • Powerful copy and stunning design go hand-in-hand. With my strategic approach, I’ll create compelling copy that not only speaks to your audience but also turns them into loyal clients.

    Finding another brand and web designer who offers copywriting + design is rare—this is one of the most valuable aspects of my offer and what makes it such a steal!

    Deliverables

    • Copywriting for the entire website (up to 5,000 words)

Timeline: approx. 12 weeks

Investment: 49,995 SEK / €4,350 +VAT (payment plans available)

Your Journey with Me: The Steps Ahead

  • Book a free 30-minute discovery call

    Let’s start with a no-pressure 30-minute call to discuss your business, goals and challenges. I’ll assess your needs and recommend the best package. (If you're interested in Design in a Day, you can book directly without this call).

  • I'll send you an offer

    After our call, I’ll craft a tailored proposal with the package that best suits your needs. This will include all the details, timelines, and pricing, so you’ll have a clear picture of what working together looks like.

  • Contract signing & initial payment

    Once you’ve reviewed the offer and are ready to move forward, we’ll sign the contract and process the initial payment. Once that's done, we’re all set to begin, and I’ll dive right in to start helping you transform your brand or website.

Frequently
Asked
Questions

  • Booking is simple! Just select your preferred date and pay online, by clicking here.

    Pick a day when you're free and can dedicate the whole day to being online (no client meetings or major commitments). We'll stay in touch via Slack, with regular meetings on Google Meet, so make sure this day is your priority. You can handle lighter tasks like admin while I work. After payment, you can book your day anywhere from 1 to 8 weeks in advance.

  • Before the day arrives, take some time to think about your brand’s vision, goals, and any ideas you want to incorporate. It’s also helpful to gather any existing assets or inspiration (like colour palettes or logos) to share with me. We will have a kick off strategy session to go over this and make sure that your visuals are strategically aligned with your business.

  • Wondering how an entire brand can come to life in just one day? Here’s how it works:

    9:00 AM – Strategy & Direction
    We kick things off with a 60 minute strategy session where we dive into your brand, vision, and target audience. We’ll clarify your positioning and set the creative direction for the day.

    10:00 AM – Research & Initial Concepts
    I step away to explore design directions, curate inspiration, and start shaping the core elements of your brand identity.

    12:30–1:30 PM – Lunch Break
    We both take an hour to recharge before the afternoon.

    1:30 PM – Refinement & Collaboration
    I present logo concepts, colour palettes, and typography choices. We refine in real time, ensuring every detail aligns with your brand’s personality.

    Finalising & Delivery
    By the end of the day, we’ll have a fully developed brand identity. Depending on how much time we’ve used, you’ll either receive your final assets and a mini brand guide that evening or the next day.

  • You’ll receive your brand assets and mini brand guidelines document within 24 hours of the session. You can start using your branding immediately!

  • The Mini Glow Up:

    • Speedy Turnaround: We'll revamp your branding and launch your stunning new website in just four weeks.

    • Budget-Friendly: Perfect if you're not ready to invest big bucks but still want a professional look.

    • Semi-Custom Design: You'll choose from my beautiful templates, and I'll customize it with your logo, colors, fonts, and imagery.

    • Focused Branding: We'll have two intensive brand strategy sessions to nail down your niche and understand your target market.

    • DIY Copywriting: You'll handle most of the copy, but I'll tweak it to make sure it shines.

    • Ideal For: Newer coaches or solopreneurs who offer up to three services and need a quick, effective solution without the hefty price tag.

    The Complete Glow Up:

    • In-Depth Process: A comprehensive 14-week journey where we dive deep into your brand strategy.

    • Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch—no templates here!

    • Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.

    • Professional Copywriting: I'll handle all the copy for your website, making sure it's compelling and conversion-focused.

    • Ideal For: Established coaches and service-based businesses ready to scale to six figures and beyond, who want a high-end, bespoke experience.

  • I’ve crafted plenty of websites over the years, and trust me, the most effective ones are streamlined and to the point. But if you’re feeling like you need more, we can duplicate up to one page at no extra charge.

    Need something custom? No worries, we can create a new page from scratch for an additional €300.

  • It's never too early to start building a strong foundation. In fact, starting with a clear brand can save you time, money, and effort in the long run. It ensures you attract the right clients from the get-go and sets the tone for all your future business endeavours.

  • If you feel like your current brand doesn't resonate with your target audience, if you've outgrown it, or if you’re just craving MORE from your business, it's time for a rebrand. A fresh brand can invigorate your business, attract new clients, and re-engage existing ones.

  • Branding is an investment in your business's future. While it's hard to quantify the exact ROI, a strong brand can lead to increased trust, higher client retention, more referrals, and the ability to charge premium prices. Over time, these benefits can significantly outweigh the initial investment.

  • Yes.

    1. You’ll need to secure a domain name for your business if you don't already have one.

    2. You'll need website hosting, and again, Squarespace offers hosting plans that start from 175 SEK per month.

    3. When it comes to images, you can find some free stock photos, but if you prefer custom imagery for your website, you'll need to source and purchase them separately. If you're interested, I can provide a recommendation for a photographer who can arrange a photo shoot for your needs (Stockholm-based clients only).

    4. If you plan to integrate Acuity Scheduling into your website for managing client bookings and payments, there will be an extra cost involved.