How to Build a DIY Website that Actually Converts.
So, you're ready to build a website that doesn’t just look pretty but actually gets you the clients you deserve. The kind of site that makes people say, "Take my money!" before they've even finished reading.
Here's the thing: creating a website that converts isn't about throwing up a few images, slapping a logo on there, and hoping for the best. It's about aligning your brand identity, your brand strategy, and your messaging into a seamless, confident online presence that connects with the right people, making them desperate to work with you!
1. Start with a Solid Brand Foundation
Your website isn’t just a digital business card. It's the home of your brand, the place where your audience gets to know you - your values, your story, and what you stand for. The first step to building a website that converts? Nail your branding.
Think about it: if your branding is confusing or feels outdated, it’s going to be hard for people to trust you. Whether you’re a coach looking to attract more clients or a small business trying to grow, branding for coaches or any other niche is a must-have. When you build your brand identity properly, your website design should follow suit, ensuring consistency. You’ll know your ideal client will feel at home and like they get you when they land on your page.
2. Clear Messaging and a Strong Call to Action
Once you've nailed your brand, it’s time to talk messaging. Your website's messaging needs to be clear, concise, and tailored to your audience's pain points. You don’t want to waste space with jargon or vague promises. People need to know exactly what you offer, how it will help them, and what to do next.
This is where the magic happens: the call to action (CTA). You’ve heard it before, but I’ll say it again - your CTA needs to be bold, direct, and loud. Don’t hide your “Book a Call” or “Get Started” buttons like they’re a secret. Make them pop so potential clients know exactly what step to take next. If you're searching for a local website designer, make sure they understand the business goals you want to achieve.
3. Show Off Your Expertise with Stunning Design
When you hire a website design company or a freelance web designer, you're not just paying for a beautiful website (though that’s important too). You're investing in a tool that represents you as an expert. A clean, professional design instills trust, while a poorly designed website will have visitors clicking away faster than you can say "missed opportunity."
Think of your website as the first impression your clients get when they interact with you. You want to show up looking like the polished professional you are. Whether you’re using Squarespace for that slick, modern touch, or another website builder for small businesses, the design should reflect your personal brand and expertise.
4. Tailor Your Content to Your Ideal Client
People don’t just land on your website to take a browse - they’re searching for answers. So, your website needs to talk directly to your ideal client’s pain points. Not sure how to do that? Start with your personal brand story. Share your journey. You’d be amazed how often clients connect with you rather than just your services. When they can relate to you, they’ll stick around longer and trust you more.
5. Make Your Site SEO-Friendly
So, you’ve created an amazing website with the perfect design. But now, how do you get people to actually see it? Enter SEO. Whether you're working with a web development firm or a freelance web designer, make sure they’re implementing basic search engine optimisation website design practices.
This means optimising your content with relevant keywords so people who are searching for your services can actually find you. No matter how beautiful your site is, it won’t matter if it’s buried on page 22 of Google.
6. Optimise for Mobile
Let’s be real: If your website isn’t mobile-friendly, you’re losing out on a huge chunk of potential clients. Whether you’re an online coach or a consultant, people are checking out websites from their phones more than ever. If your site is slow, clunky, or hard to navigate on mobile, you can bet your visitors will click away faster than you can refresh the page.
7. Track Your Results
This might not sound glamorous, but if you want your website to work for you, you need to track how it’s performing. With tools like Google Analytics, you can see where visitors are coming from, what pages they’re visiting, and where they drop off.
Want to know why people aren’t clicking your “Book a Call” button? Analytics can tell you. With this data, you can tweak your design, content, and calls to action to continually improve your site’s performance and conversion rate.
Your Next Steps…
If you're ready to build a website that speaks directly to your clients and positions you as the go-to expert in your field, then my offer The Mini Glow Up is exactly what you need. In just 5 weeks, we’ll define your brand strategy, build your brand identity, and create a website that converts visitors into loyal clients.
No lengthy back-and-forth, no weeks of waiting - just a polished, client-attracting website that reflects your expertise and speaks directly to your dream clients.
Book a free clarity call with me to get started.
