Brand strategy

—

Brand strategy —

Website design

—

Website design —

Brand identity design

—

Brand identity design — 

FOR FEMALE COACHES AND SERVICE PROVIDERS

Built to sell, designed to stand out.

You’re a high-achieving coach ready for a luxury brand identity and strategy-first website that actually converts - not another DIY disaster. I design modern, magnetic brands and custom Squarespace sites tailored for coaches and service providers ready to scale

  • black ELLE logo on white background.
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach

You’ve tried the Canva logos. The DIY approach. The freebie funnels. Maybe even a marketing course or three. But somehow, something still feels...off.

You’re showing up, doing all the things - but your brand just doesn’t match the level you’re operating at (or the level you want to be at).

It’s not that you’re not good at what you do. You are. But let’s be honest - that quick-fix branding and build-it-yourself website? It’s not built to sell or standout.

That’s where I come in.

Through my Connect & Sell Framework, I build strategic brands and websites for coaches and service providers who are ready to stop piecing things together - and start showing up like the expert they are.

We’re talking a full-body “yes” brand. A website that connects, converts, and quietly does the selling while you get on with doing what you do best (working with those dream clients).

My Signature Connect & Sell Framework™

  • Step One: Define & Differentiate

    You’ll get crystal clear on who you help, why your offers are worth every penny, and what makes you the obvious choice in a saturated space. No more vague “I help women reach their full potential” fluff - we’ll craft a niche and message that speaks directly to your dream client’s real desires and problems.

    Because if you can’t clearly explain what makes you different, your audience won’t try to figure it out.

  • Step Two: Design That Connects

    You’ll walk away with branding that not only looks premium - it feels aligned, magnetic, and trust-building from the first scroll. No more mismatched colours and DIY Canva logos that scream “still figuring it out.” This is branding that positions you as THE expert - before you’ve said a single word.

    Because looking the part does matter when you're charging premium prices.

  • Step Three: Sell with Confidence

    You’ll get a conversion-focused website that’s built to turn clicks into clients - while you focus on what you do best. From strategic structure and magnetic messaging to clear CTAs and a seamless booking flow, everything is designed to guide visitors straight to “I need this.”

    Because you don’t need more visibility - you need a site that converts the attention you already have into paying clients.

GET STARTED WITH YOUR...

Free resources

  • Free brand identity design that sells workbook for coaches

    Workbook - Build a Brand That Gets You Booked Out

    Your straight-talking guide to building a brand so magnetic, dream clients binge your content, stalk your site, and hit book now without blinking.

    ACCESS THE WORKBOOK
  • Free website design guide for coaches

    5 Reasons Your Website Isn’t Turning Visitors Into Clients

    Sick of side-eyeing your site like, “Why isn’t this thing helping me sign clients?!” This straight-talking guide spills the tea on what’s actually holding your website back—so you can stop guessing and finally get the clients you deserve.

    DOWNLOAD THE GUIDE
  • free website design for coaches checklist

    Turn Browsers Into Buyers - The DIY Website Checklist

    About to hit “publish”? on your website Hold up. This checklist makes sure your site’s not just looking pretty—it’s built to convert. No fluff—just the must-do moves to make your launch a total client magnet.

    GET YOUR CHECKLIST 
THE PROBLEM ISN'T YOU, IT'S YOUR ONLINE PRESENCE

You’re in the right place if you want…

— A brand that radiates authority. Modern, magnetic, and impossible to ignore - dream clients are sliding into your inbox fast.

— Messaging, design, and content working together like Beyoncé’s backup dancers. Smooth, seamless, unstoppable.

— Tangible results: more engagement, more clients, more sales. Because your brand speaks to exactly what your audience craves.

— Confidence for days. No more second-guessing yourself and stressing over what advice to follow.

— Go-to status. High-ticket clients, aligned collabs, and the kind of growth that makes people ask, “How the hell did she do it?”

— A loyal, obsessed audience who trust you, buy from you, and can’t stop talking about your amazing services.

Headshot photograph of Louise Tjernqvist, she is leaning her face on hr hand.

Louise Tjernqvist - Functional Medicine Therapist

“Since working with Elle, I’ve experienced significant changes and results in my business. I’ve gained way more clarity about my target demographic and was able to confidently niche my business to cater specifically to this market. This change alone has resulted in a remarkable increase in my bookings, with a growth of 2-3 times.”

A smiling woman with blonde hair wearing a pink blouse sitting indoors next to a pink cabinet and a potted plant.

Alexis McCabe Egmar - Career & Confidence Coach

“Launching my business online with such credibility and authority filled me with this new sense of confidence and empowerment. It wasn’t long before my brand resonated with my ideal clients, accelerating attraction and boosting sales faster than I ever imagined!!!”

A woman wearing a purple jacket smiling outdoors in a forest with tall trees and green foliage.

Rachel Collins - High Performance Psychology Coach for Athletes

“The website reflects my personality and professionalism perfectly - and clients have even commented on how polished and clear it feels. The best part is that I finally feel proud to share my work rather than hiding behind it, and that shift alone has helped generate more income! Elle made the whole process feel easy. She's professional, deeply knowledgeable, and leaves no stone unturned.”

INTERESTED IN WORKING TOGETHER?

Browse my services

  • Close-up of hands playing a vintage wooden upright piano, with the focused area on the keys and hands, and a text overlay that reads 'Cross Creations - Creativity for Wellbeing'.

    Design in a Day

    MINI STRATEGY + BRAND IDENTITY

    Your DIY logo was fine when you just started out, but now it’s time to upgrade. In one focused day, get a scroll-stopping logo, sleek colour palette, modern fonts, and a mini brand guide—no fuss, or long timeline. Just a premium identity that lets you charge like the pro you are.

    LEARN ABOUT DESIGN IN A DAY
  • A black ceramic cup, eyeglasses, and color palette and mood board sheets on a gray table.

    Brand Rebirth

    IN-DEPTH BRAND STRATEGY + FULL BRAND IDENTITY

    This is not just a rebrand—it’s a full strategic business recalibration. In 4 weeks, you’ll get bold positioning, sharp messaging, and high-ticket visuals that attract clients ready to pay your worth.

    LEARN ABOUT BRAND REBIRTH
  • A tennis court with a racket, two water bottles, and some digital screens superimposed on the image.

    Website In a Week

    BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE

    Stop cringing when sharing your site link. In ONE week, transform your brand and website into a modern, scroll-stopping Squarespace site with copy that makes dream clients line up to work with you.

    LEARN ABOUT WEBSITE IN A WEEK
  • Laptop on a wooden table displaying a website related to relationships and love coaching, next to a white cup.

    The Complete Glowup

    BRAND STRATEGY + FULL BRAND IDENTITY + CUSTOM WEBSITE

    For the seasoned expert who won’t settle for “this will do”. A custom rebrand + website with high-converting strategy, standout visuals, and premium positioning. Perfect for those ready to charge more, land dream collaborations, and dominate their field.

    LEARN ABOUT THE COMPLETE GLOWUP
Billboard advertisement for Ness Life meal subscription service featuring images of a salad, pasta, and other dishes, with a description about delivering organic meals with a click.
Open laptop on a wooden table displaying a webpage for Ness Life, showing a photo of two people smiling over a table of healthy food and a text about organic, home-cooked meals delivered to your door.
A dining table with various dishes including roasted chicken, vegetables, strawberries, and other plated foods, with a person eating from a plate.
A woman in a dark outfit holding a laptop and a notebook, with the text "Alexis McCabe Egmar, Career & Confidence Coach" overlaid on the image.
Website screenshot for MOVE BEYOND featuring about us, our story, and contact details, with a photo of a smiling woman and an interior view of a therapy or fitness studio with equipment.
A person in leggings is using their hands to push down on foot pedals of a wooden Pilates reformer machine, which has a spring resistance system.
Blurry image of two women walking, with the text 'like attracts like' and 'coaching' overlaid
Web page for coaching service featuring photos of two women smiling and hugging, with text about relationship transformation and success stories.
Outdoor bus stop advertisement featuring a woman running on a track with the quote, 'Winning is a mindset,' by Rachel Collins, a high-performance psychology coach. The ad includes a website URL and a call to sign up.
A digital screenshot of a personal website with sections about a high-performance psychology coach, educational credentials, and work projects, placed on a green tennis court with two white travel mugs and tennis rackets nearby.
A website homepage for a health coaching service focused on pregnancy and postpartum support, featuring images of women in pregnancy and wellness activities.
A smartphone displaying a contact page for Juliette Williams with a photo of a woman looking out a window. The contact info includes a phone number, email, and booking link. The phone casts a shadow on the wall behind it.
A couple holding hands outdoors near a body of water, with a large white decorative letter 'L' overlayed on the image.
Open laptop on a green table displaying a photography website, with a yellow and a green chair in the background.
A mobile phone displaying a wedding photography package webpage with images of a bride and groom, and wedding scenes, on a textured beige background.
A wedding photography website homepage with sections showcasing a black-and-white header image of a couple, a gallery of photos, a love celebration message, and a 'Meet the Girl Behind the Camera' segment with photos and a description.
Open laptop on a beige surface displaying a personal website of a woman named Sofia, who is a wellbeing and performance coach for female leaders. The website shows her photo and a biography section.